Everywhere you look. Every place. Every relationship, every interaction or transaction between people, machines, systems, processes, organisations, governments. Everywhere, every time, there’s friction.
Without thinking about it, it seems ok, normal.
The deceit that’s hidden in business as usual is that “usual” doesn’t have to be that way.
In fact, a decent wedge of your job is about finding paths that aren’t usual. That are shorter, smarter, faster.
And that means not accepting friction.
It means finding routes that divert from what’s usual, away from how things have always been done, exploring paths that promise efficiencies and stop egos rubbing together. Finding ways to make life easier.
We spend a lot of time pouring oil on grinding cogs. The real job is tuning, re-engineering, honing, changing out worn parts, creating new components. And while you’re at it … reinventing the world.
Skippy Strategy: Deal with friction, it doesn’t have to be business as usual.