On any given Tuesday …
So many choices. Anyone and everyone has an opinion. We could do this or this or this. Add feature X and enter market Y or remove feature B and leave market C. We could keep on doing everything or cut back to the essentials. Invest or divest. Go all in or hedge and hedge again.
So. Many. Choices.
Strategy is more about what you won’t do than what you will.
It starts with a choice … we will do this.
The very next breath … which means we won’t do that.
As soon as the decision is made, there’s a butterfly wings’ influence on everything else. Every Yes means a thousand Nos.
The flip, everything you don’t do leaves more time to do the things you want to do.
Skippy strategy: Saying No might just be the most positive act of the day.