Doers do things
I've been a fan of the Honda ads for a long time. The first one I remember getting all evangelical about, in 2006, featured the line, "It's good to hate." Officially about their new diesel... READ MORE
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Hire on attitude
Of course, there are times when you need someone for a job that has to be done right, or in a very particular way - if I'm in the market for a surgeon or an... READ MORE