Someone read a book.
They saw a model.
Applied it exactly.
Not too much thought.
Shoe-horning what-it’s-like-around-here into a bad fit.
They presented it blind and rammed it down throats.
No one really bought in. (Not even...
Even before you have customers you start to know things about them. When transactions happen, you know more. Every day in every way, at every touchpoint, data seeps through the woodwork.
A few years ago, we got a letter from the bank telling us not to spend any more money until we’d brought our account back in line with our banking facility....
You see that picture of an atom with electrons flying around the nucleus on little monorails? Atoms don’t really look like...