What customers like to know

April 13, 2015

Ever been to the circus? They teach you how to clap, “Oh, you can do better than that boys and girls. Just the left side of the audience, … now the... READ MORE

The real competitors

April 8, 2015

New markets don’t work the same way as old markets. In established markets, products go head-to-head in three fields of combat: price, features and positioning. Competition is clear and the rules of... READ MORE

What’s the real cost?

April 7, 2015

On this side of the table, it’s tempting to think that the cost of our product is written on the sticker. If the service or hardware or software or training or... READ MORE

An end in itself?

March 20, 2015

Athletes know that there’s something very comforting about training. When you train, there’s no fear of failure. It’s going to be hard - long runs in the wind and the rain, a... READ MORE

A sea view?

March 18, 2015

Hotels do a pretty good job. Clean linen and a shower, food at reasonable times, quiet and a comfortable bed. And then … standard or deluxe, evening meal or breakfast or... READ MORE