Every organisation right-sizes its processes for its core client.
Anyone wanting to work with consumers has to make its operations fit a person by person customer base. In the high end...
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Small supplier, working with a big customer.
The big customer likes the small supplier because it’s nimble, it makes decisions and acts on them, it’s innovative, it’s dynamic. If we can...
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There are always places you can cut corners. Take a more direct route that doesn’t deal with all the obstacles. It’s quicker, it’s easier, and it gets you where you want...
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The first audience is always internal. For the presentation, the press release, the product launch. How do we clarify the story for them? How do we explain our position for them?...
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Inside the organisation are lots of people you pay to be there and, like it or not, brief against it or not, explicitly advise them otherwise or not, they’ll agree with...
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