Budget game

October 24, 2019

At some point in the year it’s budget time. Maybe that time is now. The game is to work out what, with a following wind, will happen, and what you’ll have... READ MORE

Sort it out

October 21, 2019

When it goes bad, you have to sort it out. Doesn’t matter if you were to blame, personally or corporately. Doesn’t matter. Doesn’t. What matters is getting, as soon as possible, to... READ MORE

A presumption

October 19, 2019

It’s worth going into a negotiation knowing that some people will want to take advantage of you. Treat that as information. Treat it as something too look out for. Treat is as... READ MORE

Sparks and collisions

October 17, 2019

The marketer’s role is to take actions that create, build, develop and maintain a market. In practice, it’s all about the front end. Accepting that it’s action oriented, most marketers are fine... READ MORE

Your partners

October 16, 2019

Partners make life better for each other. In any relationship, that means doing the right thing, it means not taking advantage, it means giving time and space and support whenever it’s necessary... READ MORE