It’s often disguised: value for money equations, business case questions, return on investment analyses, opportunity cost speculations, concepts of worth, status and kudos, upside potential, downside risk, capacity and capability bumps – round and around.
Boiling it all the way down to a thick bouillabaisse, assuming the cash is available, buying and selling – a house, a product, a service, a anything – comes down to a simple question: does either party want the thing more than they want the money?
It’s takes two Yeses to do the deal, one No to kill it.
Either way, it’s a game played with eyes wide open. Don’t resent the answer, whichever way it falls.
Skippy Strategy: Work out your own answer, and accept the consequences – either way.
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