From the outside, that competitor looks amazing. The trimmings of success, great PR, well received products, customer advocates, staff talking a good game of obstacles overcome and goals achieved, hit after hit, broad distribution, money in the bank?
And it could be true.
From the inside?
Dictatorial management, no trust, micromanagement, everything takes forever, underfunded, dissent in the ranks, second guessing, cash dwindling, customer defections, confusion, exodus.
Or the other way around – what seems bad from the outside looks rosy on the other side of the window.
You never know until you enter the inner sanctum.
And you can’t go there, so don’t try to compare.
Skippy strategy: Forget how impressive the other guy seems. Focus on your own game.
First published 27th June 2015.
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