There’s always a lot of noise.
Chinese whispers. Overheard conversations relayed with added import. Competitive shifts that may or may not be strategic manoeuvring or tactical wriggling. A “heads-up“ chat that’s nothing more than a maybe/kinda/sorta/one-day/never meander through ill formed and un-thought through notions. Maybe.
In there somewhere is some actual truth. Actionable intelligence. Something concrete that demands attention.
The problem is picking the signal from the noise.
The answer: listen to everything. Triangulate. Put every new morsel on the table, push it about, talk it through, work out which needs a contingency, which needs action now-now and what should be put in abeyance until corroborating evidence come along.
The trick: react to facts.
The other trick: Don’t jump on rumours and whispers and assumed intentions. Respect them, but keep away from the main straeam, at least for now.
Skippy strategy: Work with facts, respect the rumours.
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