Comments on: Use icons to teach what you stand for http://shearinglayers.com/foundations/use-icons-to-teach-what-you-stand-for/ skippy strategies for leaders and teams Mon, 31 Jan 2011 21:13:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Nick http://shearinglayers.com/foundations/use-icons-to-teach-what-you-stand-for/comment-page-1/#comment-963 Nick Sat, 31 Oct 2009 17:09:30 +0000 http://shearinglayers.com/foundations/use-icons-to-teach-what-you-stand-for/#comment-963 Couldn't agree more, John. Bullet points and graphs have their place, but not near the camp fire. When I go to a conference with multiple speakers, I remember the talks with great stories and I tend to forget the masters of bullet point. Stories are easier to remember and easier to understand than "facts or features" -- and given the choice, wouldn't we all rather be memorable-and-clear than exact-and-forgettable. Couldn’t agree more, John. Bullet points and graphs have their place, but not near the camp fire.

When I go to a conference with multiple speakers, I remember the talks with great stories and I tend to forget the masters of bullet point.

Stories are easier to remember and easier to understand than “facts or features” — and given the choice, wouldn’t we all rather be memorable-and-clear than exact-and-forgettable.

]]> By: John Bardos - JetSetCitizen http://shearinglayers.com/foundations/use-icons-to-teach-what-you-stand-for/comment-page-1/#comment-962 John Bardos - JetSetCitizen Fri, 30 Oct 2009 09:22:31 +0000 http://shearinglayers.com/foundations/use-icons-to-teach-what-you-stand-for/#comment-962 Story-telling is definitely underrated in business. People need to gather around the fire and hear the great success of the company. Facts or features mean nothing, but a good story is everything. If you have a physical icon to back it up, all the better. "Icon" in the way you use the word, immediately conjures up images of the goods in the Hard Rock Cafe. Seeing the actual clothes or guitars of superstars offers up a million stories about what those experiences were like. Every great business needs to have icons of that calibre. Story-telling is definitely underrated in business. People need to gather around the fire and hear the great success of the company. Facts or features mean nothing, but a good story is everything.

If you have a physical icon to back it up, all the better. “Icon” in the way you use the word, immediately conjures up images of the goods in the Hard Rock Cafe. Seeing the actual clothes or guitars of superstars offers up a million stories about what those experiences were like.

Every great business needs to have icons of that calibre.

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