The first trick is to come up with a compelling proposition. Then the merry road that wriggles from idea to concept to pilot to launch. With any luck, marketing works and customers queue.
So far so start-up.
Then the real work begins.
Without consistent delivery, word gets around, and marketing won’t help.
Work out what works. Do more of that. Again and again and again.
Skippy Strategy: Build systems that deliver consistent (and good) results.
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