Scratch the surface of any successful business and there’s fifteen others they could have turned into. There’ll be products and markets and customers and business models they chose not to pursue.
Seed ideas can head down so many rabbit holes. Faced with so many possibilities … what to do?
It’s the curse of opportunity.
Chase too many: they all escape as you turn circles and fail to commit – and investors think, “they’re all over the place.”
Opportunities are open doors – to walk through one, you have to ignore the others.
But which one?
Dither: trapped in the headlights, it feels safer and is definitely easier to build yet more features (and opportunities) than make a dash for a chosen spot – and investors think, “they don’t know what they’re doing.”
So choose you must.
There’s no right and wrong.
Make the best choice you can, and then do whatever it takes to make it into a good one.
Skippy Strategy: When one choice is as good as the other, pick either one – not both, not neither.
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