I have a Jura coffee machine at home. I bought it because I love coffee and the Jura is a fantastic machine that makes GREAT coffee that is consistently, wonderfully, perfect.
When I turn the Jura on, it goes through a little routine that heats the water and cleans things out. It takes about 45 seconds. And then, it is … ready. I don’t have to guess. I didn’t have to read the manual to discover that readiness follows the heating-rinsing routine. The machine tells me. The little LED display goes from Heating, to Rinsing, to Ready.
And every morning I think – as I press the button and breathe deep – wouldn’t it be lovely if everything was so well behaved, and told you when it was ready for action. The idea, the plan, the presentation, the product, the team, the soufflé.
Sometimes it’s obvious. Most of the time, not.
Take the guesswork out. Test. Get out of the building, and test.
Put together your best version of the answer. Take it on the road. Talk and listen. Test.
What do you think? Is it ever too soon to test?
Image copyright: captainmcdan via Flickr