I’ve been a fan of the Honda ads for a long time. The first one I remember getting all evangelical about, in 2006, featured the line, “It’s good to hate.” Officially about their new diesel engines, for me the ad was a call to arms – let’s change what is bad.
See what you think:
This morning I came across “Keep Doing.” Like the first, it was made by UK agency Wieden & Kennedy, voiced by Garrison Keillor, and riffs on the theme of sorting things out.
I can’t imagine playing Keep Doing for people whilst we wait to start a meeting – which I did countless times with the 2006 ad – but I can already feel this quote working its way into my world.
Doers do things, things to move us forward, to make stuff better.