I’ve spent a lot of time thinking about names recently. Working in a team, we’ve come up with a bunch of alternatives and pretty much settled on one. On the way through though, someone asked, “how do we know when we’re ready?”
For that matter, how do you know when anything is ready? The name, the new product, the presentation, the logo, the promising member of staff being considered for promotion. Are they ready?
“When can you have the report ready?” says the client.
“Er. When do you need it?” says the consultant.
After a point, state-of-readiness is really state-of-polish. Could something or someone be better? Yes. Does it matter? That depends on the answer to another question:
- Will it do what you promised?
Almost everything could be better, but if it does the job you need it to do, and in the way that it should, then it’s time to ship.
No name is perfect but now we have one that works, it’s time to move on.
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