When you don’t have a process for a thing, you’re left with making it up as you go along. It’s entirely creative, which is a good thing if it’s supposed to be entirely creative. But most times, lack of process means one of two things: this is the first time you’ve done this, or it may as well be.
Either way, lack of process means having to make things up, having to work things out from first principles, having to check and double check, relying on luck to find good solutions quickly or taking longer than you’d like to find them the hard way (or failing to recognise bad ones and going along with them because you don’t know better).
Having a process (that works) means – you know what you’re doing – and everyone can rely on the quality that pops out at the end.
Skippy strategy: Work on your process.
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