In a technology company, the technology is the answer.
You build the product with it, around it, through it. It’s in everything you say and do. It’s the focus of the entire company, it’s the first thing that gets funded, the first subject in the sales call, the focus of every presentation. It’s clever complexity seduce and fascinate the organisation.
In a technology company, the technology is also the problem.
It’s primacy obscures reality. The reality of the customer, the market, the world outside the inner sanctum. They don’t care about the technology (well, the people with the kind of money that can make a difference), they care about their problems, they care about the hiccups in their own process and their costs and they speed and their own customers.
The point of the technology is the customer.
Skippy strategy: Don’t let the clever complexity get in the way.
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