One of the easiest ways to differentiate yourself, your products and yours services is to be easy to do business with.
What does that actually mean? Don’t be like a bank.
Don’t be the kind of place that makes it almost impossible to speak to a human and absolutely impossible to talk to a decision maker. A place where the systems and processes are veiled in mystery and obfuscation and are inexplicable even to their own staff. Where they make you wait over an hour to get through.
What should it look and feel like? Your favourite uncle.
The one who always picks up the phone. The one who explains how the world works and seems to know someone who can do something that will fix the problem that needs fixing. The one who gets things right and sets things straight.
Skippy strategy: Be easy to do business with.
Get a daily nudge by subscribing to email updates.