Taking things to market, especially taking new things to market, you’ll be asking someone on the other side of the table to take a leap of faith. Without the benefit of any direct experience or evidence, they have to be prepared to put some blend of their money, time and reputation on the line in the belief that you or your product can do what you say it can do.
And that’s a leap.
And it’s not for everyone.
The biggest category of people it won’t fit is those who just don’t like leaping. It’s either not in their nature or not in the job description. Forget them.
Next, those who will leap, but not for you, and not today. Something about your story or your timing is off. Move on.
Your market? Leapers – some (Geronimo!) love to leap, some want to leap, some will leap on the merits.
Skippy strategy: Work with the willing.
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