Commodities are price sensitive, everything else is about value.
You may think you have a value. You don’t. The work you do has a value. The value you create has a value. You may think you have to charge X or Y for your work. You don’t. The work itself has a value to the people who need it. That’s what you should charge. As long as the price you can charge for the value you create is greater than the cost to produce it, you have a profit. Money in should be greater than money out.
If you think you’re selling time, stop. Start thinking about the value that time delivers, and charge for that.
If you think you sell a product or a service, stop. Start thinking about the value that product or service delivers, and charge for that.
Skippy strategy: Know the cost, but price to value.
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