January 4, 2018

The bridge


You spend a lot of time, attention and resource to make your product or service hit the niche it’s designed to fit. You put effort into your marketing so everyone in the chain knows the value it offers. You do what you can to make your organisation easy to do business with.

Great product, great messaging, great buying experience.

Ta da!

One more thing … the bridge.

That extra effort, packaged up and presented with a bow, that helps the customer get maximum value as quickly as possible.

Might be great packaging, some training, a step-by-step, some sample code or data, a partner network that knows what it’s doing, an evolving ecosystem that supports and enhances the core proposition.

Some added value, right there and easy to access, that’s included, and that sets you apart from everyone else who’s just shifting boxes.

Skippy strategy: What else should be in the box?