Between the extremes, it’s safe, right? In the middle ground. Not too hot, not too cold, April 23rd. That’s the place to be. Nobody’s favourite exactly but somewhere between what A Types want and what B Types want – a happy medium. Vanilla.
The rationale of the mid line: you kinda-sorta-maybe fit somewhere within the bounds of possibility for most people. Customers, employees, investors – everyone has you on their radar. So the audience is wider and the risk lower.
The rationale of the edges: most people are reasonably happy with what they’ve already got. To win them over, to attract the best recruits, to motivate investors, to create customer-evangelists, you can’t offer something in the middle – you have to offer unreasonableness, skippiness.
You have to walk near the edge, take a risk, to get the best view.
Skippy strategy: Abandon the middle ground. Go for the edges.
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