The biggest reason people don’t do the job you want them to do … they don’t know what job you want them to do.
At the lower levels of an organisation that’s incredibly easy to fix. A straightforward and direct list of responsibilities and deliverables wrapped in your standard job description format. A little nudging, a little accountability, and that biggest reason is no longer an issue at all.
At senior levels it’s a bit more complicated. The responsibilities are broader, it’s more difficult to nail down to specifics, there is individual accountability. Ultimately, their job is to deliver against the strategy – and that demands an agreed plan that drives in the direction of a clear goal.
Your job description: clarify and articulate the plan (especially when it shifts), make sure everyone knows what their part is and how it contributes to the whole. Every day.
Skippy strategy: Articulate the plan.
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