Image copyright: pipiwildhead! via Flickr
At its simplest, life comes down to a series of choices, or more often, a parallel of choices.
After deciding which new market or new product to go for, two types of choice dominate the day to day: how should we prioritise our time? and, should we go with option A or option B (or C, D, E, or F)?
This is no time to sway back and forth. You have to make decisions.
How do you decide what to do?
As I was looking in to this I came across a speech given by YCombinator founder Paul Graham at the StartupSchool2008 conference last year, he dealt specifically with the “how do you decide” question. His answer?
Do whatever is best for your users. You can hold on to that like a rope in a hurricane and it will save you if anything can. You can pull on that rope and it will guide you through everything you have to do. Figure out what they want, make them happy doing more of that.
Is he right? Absoloodle! Any choices that are best for customers tend to be pretty good for getting customers too. And customers make everything else possible.
If I could though, I’d add “in the long term” to the end of Mr Graham’s sentence. Running any kind of sustainable business, especially one that skips, is about winning in the long term. So doing whatever in the long term is best for your customers feels better to me.
Whether you’re prioritising time or choosing a fork in the road, put the customer front and centre, think long term, and swallow the results.