When you’re starting things come up and just get done.

They’re no one’s particular responsibility, and everyone kind of mucks in and gets on with it. A few minutes here, a half hour there, sometimes him, sometimes her. The front end, the marketing, support, back office.

Over time, some of these issues grow until they’re enough of a thing that we hire someone to look after them. Most times, that person keeps whacking the mole so it never gets out of hand. And so the world goes around.

Problem is, those moles keep on coming and some of them are bigger and starting to dig new holes with more impact.

There’s a difference between someone who’s job is to whack moles, and someone with responsibility to make sure moles never have a chance. Option two is better.

Skippy strategy: Engineer the system so you don’t have to play whack-a-mole.