Commodities are price sensitive, everything else is about value.

You may think you have a value. You don’t. The work you do has a value. The value you create has a value.

You may think you have to charge X or Y for your work. You don’t.

The work itself has a value to the people who need it.

For your customer, value in should be greater than money out.

That’s what you should charge.

As long as the price you can charge for the value you create is greater than the cost to produce it, you have a profit. Money in should be greater than money out.

If you think you’re selling time, stop.

If you think you sell a product or a service, stop.

Charge what the market will bear for the value the product or service delivers.

Skippy strategy: Know the cost, but price to value.