With plenty of new clients walking though the door, maybe it’s ok to pay a little less attention and give a little less service to the ones who are already there.

Maybe, in the sense that maybe the accountants will be happy.

Not in the sense that maybe the existing customers will be happy that you’re less interested than you used to be.

Not in the sense that maybe you won’t notice when they start flirting with alternatives and looking for the exit.

Not in the sense that maybe those once-loyal customers will be long-gone as new business moves on too, and the pipeline dries up.

Not in the sense that maybe the staff won’t notice that the relationships they’ve built are no longer important and maybe you think the staff are not important either.

Skippy strategy: With every maybe, there’s a reason it shouldn’t be a maybe.