With unlimited resources (one of which is time), you can do anything. For the rest of us, doing anything means making choices.

A plan, a strategy, a formula, a recipe – is the choice.

It’s about what you intend to do, a scheme that gets you from where you’ve agreed you are to where you’ve committed to arrive. If it’s a good plan, it deals with obstacles, staging posts, milestones. It points towards objectives and manages resources. It’s a rallying cry, a flag to wave. It sets out where you’re going and what you’re doing.

It also says what off the table.

If the plan says North, it means other points of the compass is a distraction. And you can’t go forwards if you’re hedging backwards, or sideways, or shuffling around with a box step.

Skippy strategy: Don’t make it harder than it already is – make the decision.