In the beginning, everything is innovation.

The pace at which ideas get spun into action, the energy in the team, the tight communication, we’re making it up as we go along and it’s … fabulous.

Later, it slows down.

It turns out actions aren’t as easy as ideas and everything that gets done takes longer, is more work, involves cul de sacs, and is a bit more dog-workish mundane as you work through the details.

It’s easy to get frustrated, and look back through a warm glow at the old days.

Thing is, innovation needs the dog-work.

It only starts with ideas.

The fun is building ideas into reality and seeing them absorbed and assimilated into a new version of the every day.

The old days might have been easier, but the joy is making a difference in the outside world.

Skippy strategy: Innovation is about changing the world, not brainstorming.