In a sea of options there are obvious things that will make you stand out.

Be the person or the organisation that’s always responsive, that deals with the question, that volunteers something beyond the minimum. Be that rare service organisation that meets its service levels and fulfils its promises. Be the team member or partner or supplier that always adds energy to the conversation and never takes down ideas just because they’re hard or inconvenient or coming from the wrong person.

In short, do what you say you’re going to do, and within the time committed.

It’s as easy to stay on top of things as to stay one hundred emails behind, seven or twelve or twenty three days late on everything.

Ultimately, it’s a choice.

Be like everyone else or to stand out because you’re not.

Skippy strategy: Obvious things can make you stand out.