A scaffold

June 28, 2026

Building anything of substance, taller than you can build on your own, you need a scaffold. Sure, with enough time and energy you can dig the trenches on your own, you... READ MORE

Days like that

June 26, 2026

There are days when it all feels aaaaaagggghhhh! When you’ve had enough of missed deadlines, lack of commitment, politicking, risk aversion, vested interests, unwieldy or unwilling technologies, unwilling or underwhelming colleagues,... READ MORE

Elegant components

June 23, 2026

Part of the job is to break down complex problems and situations into their most elegant components. It’s the beginning of communication - where you bring everyone to a common understanding... READ MORE

See more

June 22, 2026

Close to everything, where the decisions are taken and the big swings are made, everything makes sense. You have more information than anyone, more access to the levers and more... READ MORE

New inconvenience

June 21, 2026

We’re full to overflowing with mental models of how the world works. Little maps we use to explain what just happened and predict what might happen next. How customers think,... READ MORE