Love options
Three realities.
People love options. They like to make choices, they enjoy wrangling with themselves over whether to go left or right, to go green or blue. They wallow in choices....
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When the bottleneck is the norm, there are two ways to deal with it.
Option easy: add capacity. Accept the neck is too damn small and do what it takes to...
Some people always seem to know a guy.
Someone who can help out in situation X, has insight into subject Y, has a contact who has a contact who has a...
There’s value inside the lines: doing what’s expected, repeatably, fulfilling on established practices and keeping everyone happy as you go.
There’s value outside the lines: making your own rules, spinning on...
We’re so convinced about our value proposition that we think everyone should buy it.
We’re so convinced about our value proposition that we try to convince everyone we believe should buy...