Results for the category: Skippiness

They know better

May 3, 2025

Mermaid The first audience is always internal. For the presentation, the press release, the product launch. How do we clarify the story for them? How do we explain our position for them?... READ MORE

The easiest path

May 2, 2025

Path Not every bet pays off. Not every new product finds its market. Not every hire works out. Not every research turns into development. Not every visit swings a sale. You play... READ MORE

Out of the echo chamber

April 30, 2025

Mammoth Inside the organisation are lots of people you pay to be there and, like it or not, brief against it or not, explicitly advise them otherwise or not, they’ll agree... READ MORE

Sun won’t shine

April 28, 2025

Station The way you do things now pretty much works. Still, every now and again the way you do things takes a beating. A problem crystallises a weakness. A demanding customer or... READ MORE

Playing, not gaming

April 27, 2025

Roof At some point in the year it’s budget time. Maybe that time is now. The game is to work out what, with a following wind, will happen, and what you’ll... READ MORE