Everything takes time, probably longer than you’d like.
There’s the best case scenario - when everything sings. The first idea is workable, manageable and does the job beautifully. No hiccups, no cul...
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Customers tend to move at their own pace.
From the outside, they might look like the snail. Hard shell, slow moving, tripping themselves up on their single foot, a sticky not slick...
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I know you’re full of good intentions. That you’re an honourable person who stands by your word and sticks to your handshake. That you do what you say you’re going to...
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Let’s talk about the customer. About all the things we believe they think and want. About our assumptions. About the ways they help and hinder us. About the things they don’t...
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When you’re selling, it’s tempting to focus on the positives. All the little features that bring all the bigger benefits. What you can do. What you’re product can do. What your...
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