What you do

August 8, 2016

Call it Brand if you want to, our customers and colleagues think what they think of us not because of what we say. When they make their final assessment, it’s what... READ MORE

Always be human

August 4, 2016

Always be human. Which means … treat everyone else like a human. The success formula: treat them as you want to be treated. Which means … Chose your language like you’re talking to a human,... READ MORE

Always be selling

August 3, 2016

When you genuinely believe what you have to offer is beneficial to the other side of the table, you present things in a way that helps them see the benefit. It’s not... READ MORE

An easy job

July 30, 2016

Your job is to make their life easier. As a manager, you’re successful when your team is successful - your job is to make sure your team have every chance possible to... READ MORE

To persuade?

July 20, 2016

How would you persuade a teetotaller to buy your brandy? You could try talking about how the product embodies your connection with soil that’s been in your family for centuries. Or of... READ MORE