When price fights reality

September 5, 2023

You can build a beautiful product, wrap it in a soothing and secure service, and build equity in its brand. It might just be the the best of its kind -... READ MORE

The biases

September 4, 2023

In any good team, there’s a variation of comfort with risk. At one end … those who love to play it fast and loosy-goosy, who roll with dropped deadlines and can keep... READ MORE

All the answers

September 2, 2023

Trying something new, bringing new ideas and processes to your team or products to the world … there’s no such thing as a sure thing. It’s a risk. It’s always a... READ MORE

Their obstacles

August 29, 2023

You don’t get to choose the rules of competition. Your customer does. If they think you’re competing against their internal team, or a status quo they like … you are. If their... READ MORE

What will you bring?

August 23, 2023

There’s more to meetings customers than spending time in the same space. There has to be a point. Otherwise, it might be lovely and everything, and long overdue, but it’s a... READ MORE