It’s about choices.
Let’s say … we have to choose a new CRM system. There are plenty of choices. P-l-e-n-t-y. And despite what they all say about themselves, they all do pretty much the same thing (except at whatever margin they’ve chosen to compete). As a middle of the bell-curve kind of customer, any, a-n-y of the choices will do the job.
So what happens next?
A comparative test, presentations, committees, evaluations, personal preference, debates, demos, trials.
Two months later, three … we’ve narrowed it down to two.
Two months later … make a damn decision!
There are times when making a fully informed and accurate decision based on evidence and evaluation is the only way to go. Most times though … any decision is better than no decision.
Get on with it.
Skippy strategy: Almost every time … observe the field and go with your gut.
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