Hot issues
A few years ago, a razor company worked out the perfect marketing message. The universal answer to what every customer for any product or service was…
When we’re making decisions, when we’re asking other people to make decisions, we tend to talk about it. We like to talk about all the options, we love to talk about all the benefits, we even talk about what will happen when Tab A eventually meets Slot B.
Compared with all the technicalities and upside chat, we rarely talk about the downsides. Actually, it seems we actively avoid talking about the downside – at least whilst all the people are in the room.
Change that.
As the questions. What’s holding us/you back from making this decision? What risks do we/you see? What haven’t we talked about that is nagging away at the back of our/your mind?
Get it out on the table. Two reasons: you’ll know what’s in the way; and now you know, you can address the issues.
Skippy strategy: Put the hot issues in plain sight.
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Category:
Decisions
Every meeting starts with a purpose and ends with an action point. At least in theory. They might be as simple as, Update, and Next Meeting…