February 21, 2016

It doesn’t fit


What do you do when things don’t fit with the standard model?

When everyone who isn’t on the inside – investors, advisors, professors, friends – and all the standard theory says you need to think in one way … but everything you’ve learned about this specific market says you need to go another.

For example, they say market to a demographic based on age (and that’s smart, right?) but here, now, with this product … having bathed in the data and the meetings and the workshops for eighteen months … you think age is meaningless.

What then? Do you go with them and all their objectivity, or go with that feeling wrapping around your bones?

Standard theory is standard theory. It’s a model. If it doesn’t fit, it doesn’t fit.

Double check you’re not being stubborn, or inventing for the sake of it, then place your bet.

Skippy Strategy: Actively listen to what they say, them make your own decision.