You can waste a lot of time seconding guessing the customer.
It’s true, they might want this and they might want that. Unless they tell you, you’re guessing.
Guess away … spend a bunch of times working out scenarios, pretending to be inside the mind of the customer, bestowing on them a mess of priorities and reasonings and thought processes that they coulda shoulda mighta had. You can turn somersaults – they expect X so let’s go for Y, unless they expect that we’d go do that so maybe we should go for X anyway, but then what about Z? Repeat.
There’s two ways to cut through the cat’s cradle of knotty nonsense:
– Work out what you’d want (you know, think, then make the decision), and do that.
– Ask them what they want (you know, actually ask them), and do that.
Better yet, combine the two.
Skippy strategy: Stop second-guessing.
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