December 28, 2018

In service of C


Bringing new things into the world takes focus and action orientation. If that’s you, you’re used to putting the work in to get the outcome out. You see the link and are prepared for the effort. You understand that spending time and attention on A and B in service of C means not spending it on X and Y in service of Z. So is the natural order in the world of making things happen.

The rest of the world doesn’t find change so easy. They want Z. They’re used to Z. They know and trust Z. Your desire to make C happen sounds interesting and everything but it also sounds a little bit scary and a little bit risky. And what’s wrong with Z anyway?

Making things is hard enough. Making things happen is harder.

Skippy strategy: When other people are involved, it a little bit harder … but they are the point.