It’s a No
Customers can be so … demanding.
They ask for this, for that, a discount here, a marketing contribution there. They can be just as compelling as the…
Skipping through work and life means a world of opportunity. Sometimes the opportunity is an invitation, and the invitation is tempting, and it’s so nice to be wanted, and you find yourself thinking … we could do this, go there, build that.
If it’s on point, just another step in the path you’re following … or if its crazy-far off track and looks like a mud-bath … no brainer. It’s a No.
But what if it’s just a little off the path … and … they seem so nice … and … we could help … right?
What if there is no obvious answer?
Like every other judgement call …
If your gut is uncertain, it’s a No.
If it looks like a rabbit warren, it’s a No.
(Is there a debate about the most project-focused word in the language? No.)
If you want to do it anyway, just because … it’s a Yes.
Skippy strategy: Any decision is better than a Maybe.
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Category:
Focus
Scratching below every surface, niggling away, decisions are put off in the expectation that time will tell.
For most of them, time has told.
- The marketing campaign…