Just because
It’s in the data. Not everything. But more than you think. The first job then is always to find out what you already know, right there in the numbers, or the qualitative stuff, anything that’s in your kit bag or you can lay your fingers on. What do we already know, even if we don’t know we know right now?
We know we’re going to end up making a judgement. But we should make judgements only where necessary – like when we’re unavoidably time or data poor – not just because we failed to look, failed to ask obvious questions with defined answers, failed to eliminate options that never were options or missed some that were absolutely on the table.
Judgement calls are always a leap of faith. The game then is to make them smaller and from a hard surface.
Skippy strategy: Start by finding out what you already know.
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Category:
Focus