Manage the balls
Customers want a product they can trust - one that performs, is delivered as expected, and is consistent over time.
When they get what they want from…
Assuming for now that you have great products and excellent marketing, and that customers are beating a path to your door … what happens next?
Some customers will sign whilst others walk away. Why’s that?
The next most important trick is to easy to do business with.
As a customer yourself … how many times do you walk away from websites that make it difficult to find the page you’re after, that hide their prices, that want more from you before telling you more about themselves? How irritated are you when you can’t get through to a human who knows their turf or can make decisions?
If it irritates you … it irritates your customers.
Ball-chart some new top indicators:
– speed of talking to the right human.
– clicks taken before finding the page they’re looking for.
Manage the balls.
Skippy strategy: Make your business easy to do business with.
Get a daily nudge by subscribing to email updates.
Category:
Focus
When resources are tight, you can hope … or you can work the problem.
Hoping is choosing the bliss of ignorance. When you kinda-sorta know what’s going…