Who is your customer?
I don’t mean, who are your customers? These are the ones who pay the money to keep everything spinning around here. They’re important and attention worthy and if you’re well organised and lucky, most of your people spend most of their time doing things that can be directly attributed to making their lives better. And the rest of the time is probably spent on sorting things out between yourselves about how to do it faster, cheaper or smarter.
But what are you building for the day after tomorrow? When your customers’ needs have changed.
It’s impossible to catch every opportunity, so focus on the one (type of) customer you most want to serve.
Are they high end or low, do they need custom services or standard products, is price more important than value or is it the other way around?
Skippy strategy: Plan with one customer type in mind.
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