Only that
Marketing truly is too important to be left to the marketing department because marketing is really everything you say and everything you do. It’s not just…
With all that email, all those meetings, the the updates and checkins, what are you actually working on? Assuming it’s more than doing the day to day, how will we know there was anything you were up to in, say, one hundred days, if we weren’t allowed to look at the date? What would be the difference? How would the status or the state be changed? Where would we see and be able to measure the delta? A lot, right? You’re working on tons, too much maybe, too many mini projects and hedging hustles that could each move the needle but together make it tremble – a little up, a little down – because nothing really impacts, nothing hits its actual mark. Lots of small things that up up to lots of smaller impacts.
Skippy strategy: Work out what you want to work on , and work on that. Only that.
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Category:
Focus
What happens when you let things happen on their own? How is quality, volume, velocity, cadence? What does marketing say and do? How about the engine…