Sluggish systems
Customers will buy when they’re ready. Not when you want them to, not when makes most sense to you, not at the most objectively logical moment…
Finally? Finally! Finally the market is moving your way. That long-planned success might actually happen. Is happening. Is here. Now, Revenue is up, profit is up, spirits are up.
The question you should ask … can our systems keep up?
When thing start to grow so do the cracks between them. Growth puts new demands on those people and systems and assets and cash. Each, a demand you knew would come, but couldn’t get ahead of because … suppose the growth doesn’t happen.
So it’s likely your people and systems and assets and cash are lagging behind the growth curve. What was once spare capacity now holds you back.
And one of those sluggish systems … the ability to accelerate.
The rules just changed: the game that was about waiting for the market to catch up, just became the market waiting for you.
Skippy strategy: Watch for the flip, and accelerate hard.
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Category:
Focus
There’s a mismatch between what you know and what you know is important.