What’s changed?
In slow organisations, and slow moving markets, everything pretty much moves together, slowly.
For the rest of us, different parts of the organisation run at different speeds.…
No matter how much effort you put into … perfecting the product with coherent and compelling features, coming up with a definitive position, hiring the best team available, putting the most up-to-date tools on the table, fully understanding the political and regulatory framework, sparking creativity into copy, perfecting the position of every pixel, maximising efficiency, simplifying the supply chain, hounding down top talent … doing anything to the best of your ability … the world continues around the sun.
Newer products come along, people move on, tools dull, frameworks grow, sparks fade.
Things change.
No point standing still then. No point hankering after the way it was. No point looking back.
Time to move on.
Time to work out what changed and what you’re going to do about it.
Refresh. Rework. Renew.
Skippy strategy: Take your eyes off the rear-view mirror. Look out front.
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Category:
Focus
In the sandwich shop, the owner talks about his best worker ever. The nineteen year old who turns up on time and does the job with…