Your wheelhouse
Yep. It’s tough sometimes.
The bad days roll one into another. Nothing comes off and the whole world might just be conspiring. The people you’re working with,…
Everybody knows there’s competition. Even the extremely-blinkered who say their product is unique understand that there’s always some else competing for the same penny in their customer’s pocket.
Everybody knows their competition will react. They’ll talk up (and invent) all the risks they say will hurt your customer and that “We’re only pointing out (Dear Customer) because we think you aught to know.” They’ll talk down your innovations and say their own are just around the corner, better ones actually, fully integrated and at a competitive price. Or free … whatever it takes to scorch the earth.
Everybody knows.
So when it happens, don’t get emotional. Stay in your wheelhouse.
All the reasons you’re doing what you’re doing. All the smart thinking. All the care and attention and risk management you’ve spread into every layer of the proposition.
You know this stuff cold.
Skippy strategy: Stay in your wheelhouse.
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Category:
Focus
Yep, it’s done.
The hand is shaken. The ink is dry. The engine’s warming up and the wheels are thinking about turning.
It’s done.
But it is really?
First there’s…