Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.
As for chairs and rooms and houses and environments … so for every design.
New products should not just be possible, they have to make sense in use. Less, can we build it, more, will they want to use it when they come?
Skippy Strategy: Next time you start out on a new project, venture, product, service – how will it be used? What is it’s larger context? Does it make sense?
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