If you bring people in at the beginning you get two benefits: they know what’s happening so they know what’s coming and can work it into their planning down the track, and they can add their creativity and general brilliance immediately, where it might have instant impact – and they can still noodle on things as they prepare for when it’s their time to play.
If you bring them in only when their deliverable is needed, you save a little time and leave them a little head space to work on the actual deliverables they’re working on at the time.
One option implies and relies on their value in all its glory, the other rests on the idea that everyone benefits when they’re told where to focus. One treats them as a partner, the other as a resource.
Skippy strategy: To benefit from their general brilliance, treat them as a partner.
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