Change is coming. Maybe not today, maybe not tomorrow, but soon. A shift in technology, a new bidder, competitor manoeuvres, a change in regulation. I don’t know what it is but I can feel it, taste it. It’s on the wind.

Will we see it in time? Will we know what to do about it, with it? What else will it change? Is it an opportunity or a threat? Always an opportunity – if we’re on it. What is it?

Skippy Strategy: What part of your market has been the same for a generation? Left behind by digital or social or with same faces running the same initiatives? Where has an incumbent become entrenched but lazy? What would happen if … ?

P.S. The picture? A Rolls Royce Merlin 61, Spitfire engine. State of the art, with two stage supercharger, in 1942. Merlin, Spitfire, Supercharger – they knew how to name things back then.