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Next article April 27, 2009

The urgency of doing

One of the world's most famous inventors said, "I have been impressed with the urgency of doing."

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Working in the business to business world I always feel a little bit uncomfortable when people talk about brand. As I’ve said, brand is a (marketing whodoo) word for reputation. Most of us should forget all the clever nonsense of branding and commit to the steady work of building a great reputation.

How to do it? The way you’ve always done it. Everything you say and everything you do – especially, everything you do. Nobody can dispute the power of words, but there’s really no choice between conflicting words and actions. What you do is the give away for who you are.

To build a great reputation – do great things consistently, keep your promises and make sure your feet, wallet and mouth travel together.

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Keeping Promises