A little bit of data.
Now you know.
An evidence base. Something certain. For sure. No hedging. No maybes.
“This is what we’re dealing with. Better than we thought. Which means …”
The more you get, the more you know.
The data itself is nice and everything, but it’s more important than that. It means you can manage.
A little bit of data makes a big impact. All you have to do is find it.
Skippy Strategy: Ask the question, mine the records, add up the numbers, aggregate the results, measure the changes, test again. Manage.
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