Things can seem a lot bigger than they are.
Something about the who (like emails from the finance director), the where (like front page news) or the when (like “I can’t hold this price any longer, you have to decide today.”) makes them fill the frame and sound klaxons for your attention.
Step back for a bit.
Are they really so big?
What would happen if you filtered the email, wrapped fish in the news, and resisted one-time offers that weren’t on your own agenda?
Some things really are big … you know them when you see them.
The rest of the time, don’t let the who the where or the when grab your attention – focus on the what.
Skippy Strategy: When you’re about to drop everything for something big, look first for the what.
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