July 18, 2015



There’s judgement, better judgement, and going against them.

Judgement is everything that got you here. Better judgement is all the things you’ve done and all the things you’ve read and thought about.

Going against them both … there needs to be a strong reason. Or two. Or three.

Skippy Strategy: Next time your judgement is staggering under the weight of a clever pitch or heavy lobbying, first work out what’s going on, then – eyes wide open – decide what happens next.