June 23, 2015

Where to focus #1


If customers are churning away faster than they’re turning towards, there’s a problem. If revenues are down, if weak staff stay whilst good ones leave, if everything takes longer than long, there’s a problem.

This is where to focus.

Not firefighting, not that mini crisis, not obsessing over the product-development feature-approval committee-meeting process-review.

The place to focus is where you have the greatest leverage. Where the time you spend today has the greatest impact: setting the agenda, giving direction, organising for growth, clearing the path, showing the way.

It’s incredibly easy to be incredibly busy on not very much. Make sure you spend your time where it counts most.

Skippy Strategy: Review last week. How much was spent on the little things, how much on the big ones? This week, improve the ratio.